sTEP 1: secure your spot

sTEP 2: Customize your order

sTEP 3: receipt

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Hey [Audience Persona, e.g., "Fitness Enthusiast"],

Before you dive into [the main product or program they've already purchased, e.g., "the 21-Day Fitness Challenge"], I wanted to quickly tell you about something that could accelerate your results even more…

I’ve been getting a ton of questions lately like:

"If you were starting fresh today and wanted to [insert result your audience desires, e.g., 'build strength fast without a gym or expensive equipment'], what would you do?"

It’s clear that so many people are struggling with:

Feeling like they’ve already tried everything, but nothing works…

Spending hours doing [insert common frustration, e.g., 'complicated workouts'] without seeing results…

Feeling stuck and overwhelmed because there’s too much conflicting information online.

Sound familiar?

Here’s the good news: [Product Name] is designed to fix exactly that.

But the truth is, there’s more to [desired result, e.g., 'building strength'] than just [what they’re already doing or have purchased].

Let me tell you about my friend, [insert made-up relatable name, e.g., "Alex"], who was [describe their initial struggle, e.g., 'always tired and stuck in a fitness rut'].

For years, Alex struggled to [insert audience pain point, e.g., 'stay consistent with workouts'], trying every new trend out there but never making progress.

Until one day, they tried a new approach that included [teaser for the unique value your upsell offers, e.g., '15-minute routines with resistance bands'].

Shed 15 pounds in 8 weeks with our personalized fitness plan!

The results? Alex finally started seeing real progress—[specific breakthrough, e.g., 'losing 15 pounds in just 8 weeks while gaining strength'].

Here’s what made the difference: Alex discovered a simple, repeatable system that [highlight core benefit, e.g., 'works for busy people who can’t spend hours at the gym'].

And now, this exact framework is available to YOU in [Product Name].

When you join [Product Name],

here’s exactly what you’ll get:

[Module/Feature Name]

[Brief description of its value, e.g., '15-minute strength routines you can do at home.']

[Module/Feature Name]

[Brief description, e.g., 'A beginner’s guide to resistance bands, so you can get started even if you’ve never used one before.']

[Bonus Name]

[Brief description of bonus, e.g., 'Weekly live coaching sessions for extra support.']

[Community Name]

[Brief description, e.g., 'Access to a private group of like-minded people for accountability and encouragement.']

And so much more!

Is This [Product Name] For Me?

We've built this platform to be valuable for any stage of your content journey.

This program is for you if:

You’ve been struggling to [insert common problem, e.g., 'stay consistent with your workouts'].

You want to [insert audience goal, e.g., 'build strength without spending hours at the gym'].

You want to [insert audience goal, e.g., 'build strength without spending hours at the gym'].

This probably isn’t for you if:

You’re not serious about [insert result, e.g., 'building strength'].

You’re okay with [insert negative state, e.g., 'wasting hours searching for workouts that might not work'].

[Time-Sensitive Hook]: Right now, as a thank you for joining [the initial product], you’re getting this for [Discount, e.g., 50% Off].

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Total Value: [$X,XXX]

Your Price Today: [$XXX]

Here’s what’s included:

[Product Name] (Valued at [$XXX])

[Bonus Name] (Valued at [$XXX])

[Exclusive Feature Name] (PRICELESS)

Don't forget, everything is backed by our

satisfaction guarantee!

As always, this is completely risk-free. If you don’t love it, just let us know, and we’ll refund you 100%, no questions asked.

[Product Name] is your shortcut to [insert ultimate benefit, e.g., 'building strength and confidence FAST'].

All you need to do is click the button below

and get instant access to [Product Name].

Audience Persona

Who is this for? (e.g., busy parents, entrepreneurs, fitness enthusiasts)

Core Desire

What result do they want most? (e.g., more energy, financial freedom, a bigger audience)

Big Struggles

What’s holding them back? (e.g., lack of time, not knowing where to start)

Transformation Story

Craft a story of someone achieving their goals using your product.

Features & Benefits

List the tangible and emotional benefits your product provides.

Urgency Hook

Why should they act now? (e.g., limited-time discount, bonuses)

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